It’s 5:01pm under a golden New England sky, and I’ve been sitting in Gillette Stadium for the past nine hours, sharing a conference space with hundreds of other marketers assembled to listen and talk about how best to reach their constituencies, engage communities, and drive perception of their brand online.
Throughout the day, the insights and ideas shared have taken digital form in real-time as videos are recorded by attendees and posted immediately to YouTube, reactions are blogged, LinkedIn connections are made, and countless tweets sparkle and fade in view of millions. It’s a pretty incredible dynamic.
Just five years ago, when I was beginning to help the legendary pop culture chain Newbury Comics build their e-commerce empire, the tendrils of the social web had already taken hold and begun to shape the current online landscape. Last year, when I came on board at Percussion Software, we were already well beyond the point at which any of this could be considered new.
The social internet and mainstream web have converged. The barriers to entry for content creation have been shattered – it’s becoming easier than ever to publish content. It’s more difficult to get people to find it. And waves of important developments have affected the way people communicate online. That’s what this blog is about.
In the coming days, weeks, and months, as Radiating Influence takes form, I’ll be giving you my thoughts on how you can identify and participate in the conversations taking place around your brand through a purpose-driven content strategy, social media, and driving value to those around you. And I’ll be asking for your thoughts in return.
Onward and upward, everyone.
